Kevin Lu is an art director
and graphic designer
based in New York City.

© 2021
3. ROUTINE STUDIOS
— A conceptual skincare company



Routine Studios is a conceptual skincare company that is focused on creating a skincare regiment for their customers that is healthy, sustainable, but most importantly, simple.

            Currently, the skincare industry is overflowing with companies which can make deciding on which one to choose a tedious task. However, Routine Studios is meant to serve as a solution to that problem by creating products that are non-gender specific and easy to use; regardless of whether you are a skincare expert or have no idea what you are doing.

            Inspired by the visual language of newspapers, another common daily product, the packaging design of Routine Studios uses strictly type. This not only creates visual interest, but conveys quality and simplicity.